Why is Off-Page SEO important?
Search engines are trying for many years to seek out how to return the simplest results to the searcher.
To achieve this, they take under consideration the on-site SEO factors (described above), another quality factors and off-page SEO.
Off page SEO gives them a really good indication on how the planet (other websites and users) perceive the actual website.
A web site that’s top quality and useful is more likely to possess references (backlinks) from other websites.
It is more likely to have brand mentions on social media (Facebook likes, tweets, Pins, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
What are the advantages of ‘off-site SEO’ to website owners?
A successful off-site SEO strategy will generate the subsequent benefits to website owners:
Increase in rankings – the web site will rank higher within the SERPs and this also means more traffic.
Increase in PageRank – Page rank may be a number between 0 and 10 which indicates the importance of an internet site within the eyes of Google.
It is the system invented by Larry Page and Sergey Brin (Google founders) and one among the explanations that Google was so successful in showing the foremost relevant results to the searcher.
Page rank today is merely one out of the 250 ranking factors that Google is using to rank websites.
Greater exposure – Higher rankings also mean greater exposure because when an internet site ranks within the top positions: it gets more links, more visits, and more social media mentions. It’s sort of a never-ending sequence of events where one thing results in another then to a different etc.
Establish Trustworthiness – additionally to the above, Google has recently introduced the concept of experience , Authority and Trustworthiness (E-A-T), which plays a crucial role in rankings and is directly related to off-site SEO.
In simple terms, Google wants to rank websites that demonstrate expertise and authority on a topic and one among the ways to make sure that the websites picked up by the algorithms are often trusted, is thru the amount the sort of incoming links.
For example, if you would like to be perceived as an expert on a topic , it’s not enough for you to mention it but other related websites should agree and this is expressed through links pointing to your website.
For more information read: Difference between on-site and off-site SEO
Link building is that the hottest and effective off-Page SEO technique. Basically, by building links to your website, you’re trying to collect as many ‘votes’ as you’ll , in order that you’ll bypass your competitors and rank higher.
For example, if someone likes this text and references it from his/her website or blog, then this is often like telling search engines that this page has good information.
Over the years webmasters are trying to create links to their websites to urge higher rankings and that they ‘invented’ variety of the way to extend link count. The most popular ways were:
Blog Directories – something like telephone book but each entry had a link pointing to an internet site .
Forum Signatures – many of us were commenting on forums for the only purpose of getting a link back to their website (they included the links in their signature).
Comment link – an equivalent concept as forum signatures where you’d discuss another website or blog so as to urge a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’, you wrote ‘comment by SEO Rules’.
Article Directories – By publishing your articles in article directories you’ll get a link (or 2) back to your website.
Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.
Shared Content Directories – Websites like ‘hub pages’ allowed you to publish content and in return, you could add a couple of links pointing to your websites.
Link exchange schemes – rather than trying to publish content you’ll get in-tuned with other webmasters and exchange links. In other words, I could link your website from mine and you’ll do an equivalent .